2015 Drugstore Makeup Releases- NEW Face, Eye & Lip Cosmetics!

New Drugstore Lip Sticks, Glosses, Eye Shadows, Foundations, Concealers, Primers, Setting Spray, Pressed Powder, Setting Balms, BB Creams, Blushes & Bronzers, for 2015!!

Price: $.99- $19.99

The mainstream cosmetic companies (like L'Oreal, CoverGirl, Maybelline, Revlon, Almay, Rimmel, Milani, Physicians Formula & Wet 'n Wild) have already gone all out for their 2015 collections and we're only in the second week of January!

Granted, not all of the new foundations, concealers, eye shadows, lip sticks & glosses are going to be hits (in fact more than a few are downright misses), but the sheer amount of products that each brand has released so far is really impressive and a little overwhelming...

Almay Smart Shade Skin Tone Matching Foundation SPF 15, Swatches of Shades. Review Coming Soon!

Almay Smart Shade CC Concealer & Brightener Duo Review & Swatches of Shades

Almay Smart Shade CC Concealing & Brightening Duo
New for Spring 2014

Price: $8.99 for 3 grams
Approx $3/gram

Almay released their new concealer earlier this year alongside their "new" Smart Shade Foundation, & their new Anti-Aging Smart Shade Foundation, among several new color products like their Softees Eyeshadow Singles as well.

Almay's Smart Shade CC Concealing & Brightening Duo is not a true cream as it would first appear. It is actually a dimethicone based cream product, much like Hard Candy's new Glamouflage Lite Concealer Duo and this changes the performance and features of the formula a bit which may be a positive or negative for you!

Almay TLC (Truly Lasting Color) Foundation Review & Swatches

Almay TLC (Truly Lasting Color) Foundation & Revlon Colorstay Comparison Swatches!

Price: $14 per ounce

Currently Cruelty Free!

****UPDATE: As of February 2014, Revlon has announced that they are pulling their products from China for "financial reasons." This includes all Revlon & Almay products. While the companies have not officially declared  themselves Cruelty Free again, (I believe because the door to the Chinese Market is still semi-open), NOW IS THE TIME TO PURCHASE FROM ALMAY & REVLON!
Here's why; if Revlon & their companies are having discussions about how to proceed, they may very well decide to re-enter the Chinese Market which will lead to more animal testing. We, as consumers, need to make them believe that their decrease in revenue was caused by American consumers boycotting their decision to enter the Chinese Market. If we continue to boycott their products, they will fail to see the correlation. We need to purchase from Revlon & Almay as long as they are undecided about selling in China,, POSITIVE REINFORCEMENT IS A POWERFUL TOOL! Of course I understand that they didn't pull out of China because of a higher sense of morality, but saving lives for a selfish reason is still saving lives & we must keep that in mind & reward their decision, even if their intent was everything but admirable!****