Price $10.99 for 3.4 grams
I was meandering through Target
It comes in an assortment of shades, 8 to be exact and they start very pale, but I don't know how dark since they are sealed up very very tight. Luckily, I did manage to swatch two open sticks in Target because I would have been totally buying blind if I hadn't see the shades and Target has one of the stricter return policies of the big box stores. I tried out Almond and Latte which are the 2nd & 3rd shades in the line (going from light to dark.) I bought Latte but I'm thinking I should have bought Almond too.
Almond was a very light yellow, there was not a spec of pink to be seen. It actually was very similar to Mac Studio Stick in NC20 and just a hair darker than Flower SkinCognito Foundation Stick in SF1.
Latte is a hair more peachy which is why I bought it. It was a toss up on whether the next shade after Almond would be Olivey or Orangy and it was a nice peachy color so I went with that. I figured if it was a tad too dark I could always use it for contouring (ha, like I'd actually spend time contouring. I'm delusional.)
Anyways, I could have gotten away with either shade for my True NC15 skin which I wear NC20 to hide some of my unnatural paleness.
It gives a light to medium coverage and will definitely not satisfy the needs of those with oily skin. It is a TRUE EMOLLIENT (Creamy), non-setting formula. It is NOT a cream-powder finish, so you may have some creasing if you apply heavily but you can always just put it back in place with a finger!
It's not a bad product by any means, but honestly, for the money, you're better off with the Flower SkinCognito stick by Drew Barrymore. That is also cruelty free and is virtually identical to this in every way. I have skincognito in SF1, SF3 and SF4. I found SF1 to be a little patchy blending like some reviewers have said, but the other two shades are fine. Both of the Sonia Kashuk Sticks I swatched had that slightly blotchy consistency, nothing major and most people wouldn't notice it, but the real tie breaker is the price! Both are around $10, but with Flower you get almost 3x as much at 9grams veresus the measily 3.4 offered by Sonia. The average lipstick (high end or drugstore) gives you 4.4 so you have an idea of what you're getting for your money.
***Note: The one video on this I was able to find on YouTube with the SK stick, commented that most foundations are 1oz/30ml. This is true, but only for LIQUID foundations. Typically cream based foundations are 1/3oz or 9 grams. You are NOT getting ripped off. This is because they are much more concentrated than liquid foundations and have no/minimal water content. Keep this in mind when figuring out quantities. Revlon Colorstay Whipped for example has .8oz which stands to reason it has 20% less water than a typical liquid. This is a general rule only, but most companies stay reasonably in the realm of this formula. Sonia Kashuk however, is just attempting to go crazy with her $3/gram in a drugstore formula. MAC Studio Tech is less than that!!! (although they test on animals)***