Re-Release; NEW CoverGirl TruBlend Foundation SPF 15 Swatches

CoverGirl TruBlend Foundation New Shades Swatched;
L-R, T-B; L1, L2, L3, L4, L5, L6, L7
M1, M2, M3, M4, M5, M6, M6

Shiseido Advanced Hydro Liquid Compact Foundation Shades &Swatches

Shiseido Advanced Hydro Liquid Compact Shades & Swatches

Shiseido Advanced Hydro Liquid Compact Creme/Cream Foundation
T-B, L-R: O00, O20. O40, O60, O80
I00, I20, I40, I60, I80

Shiseido Advanced Hydro Liquid Compact Creme/Cream Foundation
T-B, L-R: O00, O20. O40, O60, O80
I00, I20, I40, I60, I80

Tarte BB Primer 12 Hour Treatment; Review & Swatches of Shades

Tarte 12 Hour BB Priming Treatment SPF 30
Price: $35/ounce

CRUELTY FREE!!!

Tarte's 12 Hour BB/Primer hybrid caused a lot of confusion in the beauty world when it was first released. After all, what IS it?

Is it a sunscreen?
Is it a BB Cream?
Is it a Primer?

Could it possibly do an even remotely decent job of performing all three tasks and if it can does that mean we've all been using extra products for no reason all these years?

Tarte Full Coverage Foundation SPF 15; Review & Swatches of Shades

Tarte Full Cover 12 Hour Amazonian Clay Foundation

Price: $38 for 1.7 ounce

Approx $22 an ounce 

CRUELTY FREE!!!

Tarte Full Cover Foundation is made with miracle ingredient Amazonian Clay and promises a whopping 12 hour wear-time. Does it live up to its claim? Well we put it to the test and you can see the results for yourself if you keep reading!

Bobbi Brown BB Cream; Review & Swatches of Shades.

Bobbi Brown BB Cream
Price: $42 for 1.35 ounces
Approx $30 per ounce

Bobbi Brown could never have been expected to leave herself out of the Beauty Balm trend considering she's a trend-setting makeup artist...(and of course, owned by Estee Lauder), so how does the Bobbi Brown BB Cream stack up?

Smashbox BB Cream SPF 35; Review & Swatches w/NEW Shades

Smashbox Camera Ready BB Cream SPF 35 Beauty Balm

New Shades for 2014

Price: $39 per ounce

CRUELTY FREE!!!

Smashbox has added 3 new shades to their 5 shade line up for their Camera Ready BB Cream. This is likely because it keeps things simpler and the new Smashbox Camera Ready CC Cream is available in 8 shades as well.

Too Faced Air-Buffed BB Creme Compact, SPF 20 Beauty Balm; Review & Swatches of Shades

Too Faced Air-Buffed BB Creme Compact
Price: $30 per ounce
(extremely cheap for a cream foundation)

CRUELTY FREE!!!

Too Faced Air Buffed BB Creme is actually a really unique product. There are plenty of BB Creams in liquid form, and there are a fair amount in cream compact for as well, but there aren't too many BB Creams, CC Creams, Tinted Moisturizers or Foundations that have a formula quite like Too Faced's Air Buffed BB Cream...

Stila CC Color Correcting Stick Foundation SPF 20 Swatches of Shades, Review Coming Soon!

Stila CC Color Correct Stick Foundation SPF 20 Shades Swatched

Price: $38

CRUELTY FREE!

Stila CC Color Correcting Stick Foundation SPF 20 Swatched Shades;
L-R' 01 Fair, 02 Light, 03 Tone, 04 Medium

Stila CC (Color Correct) Stick Foundation SPF 20
 Swatches of Shades 01 Fair, 02 Light, 03 Tone, 04 Medium

Stila CC (Color Correct) Stick Foundation SPF 20
 Swatches of Shades 01 Fair, 02 Light, 03 Tone, 04 Medium
05 Rich Medium, 06 Warm, 07 Dark, 08 Tan

Stila CC Stick SPF 20 Foundation Swatches of Shades
05 Rich Medium, 06 Warm, 07 Dark, 08 Tan

N.Y.C. (New York Color) Smooth Skin 5 in 1 BB Cream Beauty Balm Shade Swatches. Review Coming Soon!

N.Y.C. (New York Color) Smooth Skin 5 in 1 Beauty Balm BB Cream Swatches of Shades

N.Y.C. (New York Color) Smooth Skin 5 in 1 BB Cream Beauty Balm Swatches of Shades;
Light, Medium

N.Y.C. (New York Color) Smooth Skin 5 in 1 BB Cream Beauty Balm Swatches of Shades;
Light, Medium

N.Y.C. (New York Color) Smooth Skin 5 in 1 BB Cream Beauty Balm Swatches of Shades;
Light, Medium

N.Y.C. (New York Color) Smooth Skin 5 in 1 BB Cream Beauty Balm Swatches of Shades;
Light, Medium

Revlon Age Defying Firming & Lifting Foundation SPF 15; Swatches of Shades. Review Coming Soon!

Revlon Age Defying Firming & Lifting Foundation SPF 15 Shades & Swatches

New for Spring 2014
Price $13 an ounce

Revlon Photoready BB Cream Beauty Balm SPF 30; Review & Swatches of Shades

Revlon Photoready BB Cream SPF 30 vs 
(Revlon Age Defying CC Cream SPF30)

Price: $9.99 for 1 ounce

Currently Cruelty Free*

Revlon Photoready BB Cream has since inspired little sister Age Defying CC Cream, but is there a difference? Keep reading to find out!

Shiseido Dual Balancing Foundation Review & Shade Swatches

Shiseido Dual Balancing Foundation Swatches of Shades O & I

Shiseido Dual Balancing Foundation Shade Swatches
T-B, L-R, I00 Very Light Ivory, 

CoverGirl & Olay Facelift Effect Firming Foundation-All Shade Swatches & Review

CoverGirl & Olay Facelift Effect Firming Foundation; Review & All Shades Swatched

New for Spring 2014

Price: $18 for 1 ounce

No, its not a typo. CoverGirl & Olay's new Facelift Effect Firming Foundation IS a drugstore foundation, and it IS $18! So is it worth the price tag?

Drew Barrymore's Flower Beauty Skincognito Foundation Stick; Review & Swatches of Shades

Flower Beauty Skincognito Foundation Stick
New for Spring 2013
Price: $9 for 9 grams
$1/per gram

CRUELTY FREE!!!

Drew Barrymore launched her Flower Beauty cosmetics line which is sold only at Wal-Mart in the spring of 2013. Drew claims that her goal was to make "high end cosmetics at drugstore prices" which is admirable, but what's really impressive is that all Flower Beauty products are made in the United States and NEVER tested on animals!

Shiseido UV Protective & Sun Protection Liquid Foundation SPF42 PA+++ Review, Shades & Swatches

Shiseido UV Protective & Sun Protection Foundation SPF 42 PA+++ Liquid Foundation

New Formula Spring 2014

Price: $35 for 1 oz.

Shiseido is definitely a sunscreen conscience cosmetic company, probably because of their Japanese origins, but a very nice attribute for people of all skintones and ethnicity.

So is this really the two in one product it claims to be?

Shiseido "The Makeup" Foundation Stick Review & Swatches of Shades

Shiseido Stick Foundation
Price: $38.50 for 9 grams

About $4.70/gram

Shiseido's The MAKEUP Foundation Stick has certainly proved to withstand the test of time. It

is one of the few foundation sticks which have managed to stick around, formula unchanged, in the United States, while American women had a major malfunction & associated all stick foundations with thick, cakey makeup. this was undoubtedly the worst time to be a foundation stick In the U.S., but Shiseido's contribution stuck it out.

Is that a pro or a con for consumers?

Pür Minerals 4-in-1 Foundation SPF15 vs. Pur Minerals CC Cream SPF 40 Review & Swatches of Shades!

Pur Minerals CC Cream Broad Spectrum & Pur Minerals 4-in-1 Liquid Foundation 

                       VS

CRUELTY FREE!!!

Price:

Pur Minerals CC Cream, NEW FOR FALL 2013 is $38 for 1.5 ounces (about $25.60/ounce);

where as
Pur Minerals 4-in-1 Liquid Foundation $36 for 1 ounce;

ELF High Definition HD Finishing Powder Review

ELF High Definition HD Finishing Powder 

Price: $6 for 8 grams
About $.75 a gram

CRUELTY FREE!!!

E.L.F. High Definition Finishing Powder follows suit with the HD faze. Promising to "create a soft focus and blur imperfections, lines & wrinkles," ELF would like you to believe that they have created a solution so versitile and miraculous, you will look flawless even with the most advanced HD technology' and regardless of your complexion woes.

Does it work is the question though....

Tarte Amazonian Clay 12 Hour Waterproof Concealer Stick; Review & Swatches of Shades

Tarte 12 Hour Waterproof Concealer Stick
CRUELTY FREE!
Price: $22 for 2.9g
Approx $7/gram

If you've never used a stick concealer, don't start with Tarte's 12 Hour Waterproof Concealer with Amazonian Clay because without having prior stick concealer experience, you will have no way of making a reasonable comparison...

Tarte Marcuja Creaseless Concealer (Full Cover Concealer); Review & Swatches of Shades

TarteMarcuja Creaseless Concealer Review & All Shade Swatches
NEW SHADES FOR FALL 2014
Price $24 for 10 ml
About $2.40/ml
CRUELTY FREE!!!

Tarte Macuja Creaseless Concealer promises full, waterproof coverage which won't accentuate fine lines or crease. Many, many, many concealers make these & even more exaggerated claims but few actually live up to them.

Keep reading to see where Tarte stands...

Mally Conditioning Cancellation Concealer; SPF 25, Review & Swatches of Shades

Mally Cancellation Conditioning Concealer SPF 25

Price $35 for 10ml
($3.50/ml)

CRUELTY FREE!!!

Do you have oily skin? Do you live in a humid climate or one with humid summers? Do you have blemishes or dark circles or red marks or acne? Do you have any skin imperfections what so ever?

If you answered Yes to any of these questions, go and get yourself Mally's Conditioning Cancellation Concealer!

You should keep reading to find out more!

Mally EverColor Poreless Face Defender Review

Mally Poreless Face Defender Review

Price: $40 for 10 grams ($4/gram)                      

CRUELTY FREE!!!

This is a product that has gotten lots of attention, lots of awards, sparked endless discussions, and now, the highest form of flattery, it has inspired numerous dupes & copycats. (Stila, CoverGirl, Youngblood, etc.)

So why all the fuss and is the original really better than the dupes?
Keep reading!

Mally Ultimate Performance Professional Full Coverage Foundation; Review & Swatches of Shades

Mally Full Cover Foundation

Price: $40 for $10

Approx $4/gram

Cruelty Free!

Mally Ultimate Performance Professional Full Coverage Foundation is, in short, one of my all time favorite cream foundations. It is definitely my favorite w/out SPF and my favorite Cruelty Free cream foundation, and I'm counting about 75 foundation sticks, palettes, compacts and the like.

Keep Reading to see why!